The marketer who expects to be effective in the international marketplace

Mar4156 quiz 7

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Question 1

The marketer who expects to be effective in the international marketplace should:

		be antagonistic toward other cultures.
		not let the local culture influence their decisions.
		practice cultural chauvinism.
		not let market behavior influence their decisions.
		have a positive outlook on an international assignment.

Question 2

Which of the following is a disadvantage associated with a sales force comprising expatriate salespeople?

Adverse effect on the prestige of the product.

Deterioration of product quality.

Lack of technological expertise.

Inadequate knowledge of the company.

Large cultural barriers.

Question 3

Which of the following is the main reason for the failure of individual incentives to motivate employees in Japan?

		Emphasis on paternalism.
		High corruption levels.
		Practice of cultural chauvinism.
		Democratic form of government.
		Encouraging individualism.

Question 4

Which of the following is an advantage of virtual expatriates?

		They can bond well and work better with their subordinates in the foreign country.
		They can establish closer relationships with their customers in the foreign country.
		Their families do not have to be uprooted from their home country.
		They possess complete local knowledge about cultural practices in the foreign country.
		They can avoid cross-cultural communications problems with their foreign colleagues.

Question 5

Which of the following is the final link in the culmination of a company’s marketing and sales efforts?

		Chairperson
		Marketing manager
		Sales representative
		General manager
		Accountant

Question 6

Which of the following is one of the advantages of a sales force consisting of expatriate sales representatives?

		They possess greater technical training.
		They transcend cultural and legal barriers.
		They cost less to maintain in a foreign location.
		The cultural gap can be easily narrowed.
		They have a better understanding of distribution channels.

Question 7

Which of the following is the most important quality that a recruiter should consider while hiring marketing personnel?

		They should have little cultural empathy as this might distract them from their main purpose.
		When working in a foreign country, they must be capable of taking decisions that are not influenced by the habits of the market.
		They should be able to represent a culturally superior image of their country and its products.
		They should be hypersensitive to the behavioral variations in different countries.
		They should possess a considerable breadth of knowledge of many subjects both on and off the job.

Question 8

David is a Canadian national who works for a U.S. company in Japan. David may be considered to be a _____.

		long-term virtual expatriate
		native salesperson
		third-country national
		short-term virtual expatriate
		local national

Question 9

Which of the following is an advantage of hiring local nationals in the sales force?

		They are more efficient in communicating with and influencing headquarters’ personnel.
		They are more knowledgeable about a country’s business structure and systems.
		They are more knowledgeable of the company and its product line.
		They are likely to have superior technical expertise.
		They are less likely to accept any form of bribe.

Question 10

In which of the following situations is an expatriate sales force most likely to have an advantage over a native sales force?

		When selling consulting services.
		When selling in relationship-oriented countries.
		When the product caters to a niche market.
		When the product is highly technical.
		When the product is global in nature.

Question 11

The Floral Group, an importing organization in New York, has just bought an excessive amount of perfume from perfume manufacturer in Paris. Unknown to the perfume manufacturer, the Floral Group has sold 25 percent of its order to distributors in France that have been unable to purchase any products from the perfume manufacturer. Which of the following best describes the transaction that has just taken place?

		Black-listed importing

		Direct importing
		Circular importing
		Co-mingled importing
		Parallel importing

Question 13

One of the possible reasons for manufacturing in a third country could be an attempt to _____.

		standardize middlemen margins
		reduce the credit risk of the seller
		reduce the capital-labor ratio
		increase the inputs used in manufacturing
		reduce manufacturing costs

Question 14

If the supply of a good in a market is limited, a company may follow a _____ approach to maximize revenue and to match demand to supply.

penetration pricing

psychological pricing

variable-cost pricing

full-cost pricing

price skimming

Question 15

The costs of production may be lowered if a firm ships unassembled goods to a free trade zone (FTZ) in an importing country because:

		wages and other overheads may be higher in an FTZ.
		locally-produced components do not qualify for tariffs.
		unassembled goods may qualify for lower freight rates.
		the finished goods are exported to other countries.
		goods imported in an FTZ qualify for the same level of tariffs as other imported goods.

Question 16

In _____ pricing, the philosophy is that no unit of a similar product is different from any other unit in terms of cost and that each unit must bear its full share of the total fixed and variable cost.

full-cost

fixed-cost

variable-cost

demand-based

premium

Question 17

In most cases, the reason that products which cost relatively little in one country cost more in another is:

		profiteering.
		inadequate demand.
		inelastic demand.
		elastic demand.
		the costs of exporting.

Question 18

Which of the following is true of the full-cost pricing approach?

		In this approach, any contribution to fixed cost after variable costs are covered is profit to the company.
		In this approach, the firm is concerned only with the marginal or incremental cost of producing goods to be sold in overseas markets.
		In this approach, prices are often set on a cost-plus basis, that is, total costs plus a profit margin.
		This approach is a practical approach to pricing when a company has high fixed costs and unused production capacity.
		This approach insists that each unit of a similar product is treated differently in terms of cost.

Question 19

The use of countertrade in international trade:

allows trade with countries short of hard currency.

reduces a firm’s competitive advantage.

could increase the tax liabilities of trading firms.

leads to a loss of revenue.

is considered unethical.

Question 20

Which of the following would be considered an advantage of leasing equipment rather than owning it?

		Lease revenue tends to fluctuate greatly.
		Leased equipment rarely breaks down.
		Leasing helps guarantee better maintenance on overseas equipment.
		Leasing keeps companies from using experimental equipment.
		Leasing is less risky than outright sale of equipment.

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