If Yosemite National Park becomes badly overcrowded during the summer vacation season

Q1/50: If Yosemite National Park becomes badly overcrowded during the summer vacation season, the Federal Government might have to undertake a campaign to reduce crowding. A. public relations. B. regulation program. C. demarketing. D. relationship marketing.

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Q2/50. Which of the following is NOT considered to be one of the four distinctive service characteristics? A. globalization. B. intangibility. C. inseparability. D. variability.

Q3/50: Because buyers have unique needs and wants, each buyer is potentially a separate market. A. true. B. false.

Q4/50: Social class is usually determined by: (pick the best answer) A. income. B. occupation. C. education. D. no single factor.

Q5/50: If a company has a hybrid offer, then its offer may be described as being one where there is: A. an equal amount of goods and services. B. a tangible good with accompanying services. C. a service with accompanying goods. D. a clone service package.

Q6/50: The fact that services are sold, produced, and consumed at the same time best refers to which of the following characteristics? A. intangibility. B. inseparability. C. variability. D. perishability.

Q7/50: Looking at the sales history of similar products and surveying market opinion are tools used at which stage in the new product development process? A. concept development and testing. B. commercialization. C. business analysis. D. marketing strategy development.

Q8/50: Disadvantages of the controlled test market include all of the following EXCEPT: A. they take too long – sometimes as long as 3 years. B. they can only be done in a limited number of cities or sites. C. the cities or panels used may not be representative of the actual market. D. they allow competitors to get a look at the company’s product.

Q9/50: The two goals of marketing are to attract new customers by promising superior value and to make profit. A. true. B. false.

Q10/50: The difference between the values the customer gains from owning and using a product and the costs of obtaining the product is called customer satisfaction A. true. B. false.

Q11/50: Which stage of the product life cycle is most likely to have the largest number of competitors? A. decline stage. B. introduction stage. C. growth stage. D. maturity stage

Q12/50: Under the BCG growth-share matrix, low-share, high-growth businesses or products are called: A. stars. B. cash cows. C. Question marks. D. Dogs.

Q13/50: One way to conduct observational research would be to use a people meter. A. true. B. false. Q14/50: All of the following would be considered to be in a company’s microenvironment EXCEPT: A. marketing channel firms. B. technological forces. C. publics. D. customer markets.

Q15/50: The type of customer market that buy goods and services for further processing is the: A. business market. B. consumer market. C. government market. D. reseller market.

Q16/50: For most companies, the first step in strategic planning process is to: A. set company objectives and goals. B. design the business portfolio. C. define the company mission. D. review planning, marketing and other functional strategies.

Q17/50: The systemic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization is called: A. internal company records. B. marketing research. C. marketing implementation. D. marketing intelligence.

Q18/50: The stage in the product life cycle where the strategic focus is on maximizing profit while defending market share and pricing to match or best the competition is called the: A. decline stage. B. introduction stage. C. rival stage. D. maturity stage.

Q19/50: Managers believe that the hardest step to accomplish successfully in the marketing research process is the one where the marketing manager has to: A. define the problem and research objectives. B. interpret and report the findings. C. develop the research plan for collecting information. D. implement the research plan, collect, and analyze the data.

Q20/50: The first type of data normally collected and processed in a researched effort is called _______________ data. A. experimental data. B. external data. C. primary data. D. secondary data.

Q21/50: Product mix __________ refers to the number of different product lines the company carries. A. width. B. depth. C. length. D. consistency…………..