Marketing Magnum ice-cream in Vietnam

Marketing Magnum ice-cream in Vietnam

We Write Essays For Students

Tell us about your assignment and we will find the best writer for your paper

Write My Essay For Me

This helps Magnum have one more opportunity to develop marketing channels compatible with customs as well as culture of the Vietnamese.

Magnum can target both traditional and modern Vietnamese by introducing a balanced mix of products that satisfies both of them.

The company should also remember the influences of Japanese and Chinese culture on Vietnamese; therefore, the three might share many preferences such as fruity or green tea flavours.

Magnum can also segment the market based on different occasions that consumers may choose to use the products.

These different occasions can be referred to the different festivals celebrated in Vietnam; for instance, the Moon cake Festival celebrated in the month of September. In order to increase consumption of Magnumproducts,

Magnum Vietnam will sell ice cream moon cakes to cater to this occasion. Other festivals such as Christmas, Mother’s Day, Father’s Day, and Valentine?s Day are some of the occasions, which will also work closely with the marketing strategy to

boost consumption of Magnumproducts. Vietnamese are traditionally patriotic. Therefore, they still give the priority for domestic products. 71% of Vietnamese consumers trust Vietnamese high quality products (according to FTA).

Each culture contains ?sub-cultures? ? groups of people with share values. Sub-cultures can include nationalities, religions, racial groups, or groups of people sharing the same geographical location. Sometimes a sub-culture will create a substantial and distinctive market segment of its own.

Magnum should look at various cultural characteristics of Vietnamese consumers and their preferences. Certain cultural groups tend to have similar needs especially when it comes to food,

confectionery, and drinks. For instance, there are traditional Vietnamese who do not want to try new, strange products but prefer only familia………………