MNE: Multi-National Enterprise
1. Briefly describe the MNE?s history, mission, & product portfolio
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2. Discus that company?s international involvement
3. Which parts of the world (& countries) are they focused on
4. Discuss its home country CSA?s
5. Discuss the MNE?s FSA?s
6. Briefly analyze the industry the MNE is primarily in
7. Analyze the globalization strategies of the company.
– Historical market/country expansion strategies
– Market entry strategies
– Marketing & production strategies
8. What are the problems & issues they faced and how did they respond
9. What changes did they make in their overall strategies/operation due to
11.What has their financial performance been over time?
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